STRATEGIC THINKING FOR YOUR MARKETING

BESPOKE PROJECTS

Are you without the high level marketing thinking that you really need in the business? Tap into a fractional approach to set the direction for your team and agency partners to implement.

Mentoring with Carmen gives you access to 25 years experience in building brands but more than that, a genuinely authentic and supportive experience.

Strategic Services

Backed with 25 years experience working with global brands, our strategic services are tailored to meet your specific business need, be it big or small. Beyond our specialised communications strategy and planning skills we pride ourselves on the experience we provide to our clients. First we listen, we digest and then we get to work in developing the best solution to met the needs of your business. Strategic. Thoughtful. Effective.

I first met Carmen while we were shaping the initial branding for moneyGPS. In the fast-paced world of a startup, her steadiness and strategic clarity quickly became invaluable. As a fintech product with a complex, new offering, translating our vision into something people can connect with is always a challenge. Carmen gets it. She understands exactly what’s needed and provides clear, actionable steps that move the business forward. Her thinking continues to be a game-changer for us.

Services

Brand Positioning & Strategy

Comms & Marketing Strategy

Customer Experience Strategy & Mapping

Communication Planning

Market Positioning & Core Messaging

Audience Profiling

Consumer Insights

Growth Planning

Qual & Quant Research

Media Strategy

READY TO TALK?

Project Inclusions

Kickoff diagnostic + success metrics

Weekly working session + messaging support

Playbook + owner handover

30-day post-project check-in

I highly value having Carmen’s thinking applied to our business. It's complex and not always easy to understand but Carmen has always grasped what we needed and provided clear steps forward.

Case Studies

NRMA

Anytime Fitness

The Highland Woman

Josephine Corcorane Career Coach