For women who can feel the shift coming and are ready to create their next move
Begin Again is a two-day, in-person experience for women who can feel it:
The end of this chapter is approaching, even if no one has said it out loud yet.
Whether your industry is shrinking, your role no longer fits, or the phone has simply stopped ringing the way it used to, you know one thing for certain:
Staying still is no longer the safest option.
This is not about burning everything down.
It’s about taking yourself and your ideas seriously enough to design the next move before it’s forced on you.
You’ve spent decades navigating corporate systems built on performance, politics, and keeping the lights on.
Begin Again offers something different:
A confidential, intelligent, grounded space where your experience is an asset, not a liability and where your next chapter is shaped intentionally, not reactively.
No hustle.
No posturing.
No pretending everything is fine.
YOU MIGHT RECOGNISE YOURSELF HERE
- Fearful of the change you can feel around you but unsure how to take the step required to get a head start
- In your 40s or 50s and the phone is no longer ringing with role offers (or at least the ones that you want)
- Part of an industry in free fall or collapse
- Finding less meaning in the work you’re doing and dreaming of a new start
OR YOU'RE CLOSER THAN YOU'D LIKE TO ADMIT TO:
- Redundancy or restructure
- Another role that leaves you feeling numb inside
- A sense of feeling lost as to what’s next after following a trajectory you thought you wanted, only to find it's not what you thought it might be
- You’re starting to realise the structure around you isn’t nearly as solid as it once was
- That perhaps the safest next step is believing in yourself
- Maybe it’s fear
- Maybe it’s doubt
- Maybe it’s finances
- Maybe it’s all of the things
BEGIN AGAIN IS
- A dedicated space and time for you to anchor into your next right step
- A place to hear from others who have made the switch into entrepreneurship
- A place where what goes on in these two days stays in these two days, but with a cheer squad ready to support your next move
WHO IS BEGIN AGAIN FOR?
- Are in their 40s & 50s and have achieved a lot but it's not over yet
- Can feel the enormity of the current corporate unrest
- Have reached a stage in life where priorities are being reconsidered
- Have a twinkling of an idea, who never have the space to do the work required to take it to the next level
- For women who would rather take their future into their own hands than fall victim to their circumstances
IT'S NOT FOR
- Those without an idea or interest in stepping out of corporate
- Those who don’t value courage and change
- Those who are not prepared to do the work required to reap the rewards they deserve
BEGIN AGAIN
THE RESET
Vision | Identity | Courage | Money | Planning
9:30am – 5PM Tuesday 17th February 2026
A full day of radical recalibration of self where you will unlock your vision and step into the next version of you.
THE REVOLUTION
Ideas | Positioning | Launch | Imperfect Action
9:30am – 5PM Wednesday 18th February 2026
Taking small, deliberate actions that create big shifts.
THE DETAILS
INVESTMENT
Early Bird CLOSED
Available for a limited time and allocation
Investment
Choose to pay in full or split across two payments.
FEEL LIKE YOU NEED SOMETHING MORE INTENSIVE?
I work one-to-one with a small number of clients to build the clarity, momentum, and confidence needed to launch.
I have two spots available.
Curious to understand what this experience looks like in action? Watch the video testimonial below from my client who went through this exact process. We worked together to launch her business and I remain her mentor today, some three months post launch.
I offer one complimentary call to ensure alignment and fit prior to getting started. You can make an appointment for this below.
ABOUT CARMEN
I’m a marketing mentor helping founders kick-start their entrepreneurial journey. I work with clients to mentor on brand strategy, offer development and marketing. More than this, I turn up with care and thoughtfulness, understanding the personal transition that comes with change.
With 20+ years building brands like Qantas, Samsung, Airbnb, VISA, CBA, NRMA and Tourism Tasmania, I naturally blend strategic clarity with the empathy of coaching. Through personalised mentoring, group workshops, and fractional CMO support, I enable business owners to attract the right clients, gain momentum, and grow with confidence.
Your business is more than what you sell, it’s an expression of who you are. I guide you to bring it fully into alignment.
Begin Again is the container I wish existed when I stepped out of agency. A space that honours your experience, respects your intelligence, and helps you move forward without pretending the risks aren’t real.
I can’t promise a ten-year plan, but I can help you make your next right move with clarity, courage, and honesty.
That’s what Begin Again is built for.